The face of your business is a big deal - logos, websites, brochures, images and everything else you use to advertise is a direct representation of who your business is, and what your business offers. People are naturally visual creatures, and put a lot of importance on beautiful design.
Read More Articles by Ashley Schuurman
Sales & Marketing
Ashley Schuurman has been a content contributor for Allmoxy since 2015, evaluating business theories and topics with the purpose of passing that knowledge on in an industry-relevant way. She works with founder Brady Lewis on all things Allmoxy.
Disruptive innovation is a term that was coined by Harvard professor Clayton Christensen, and discussed in his book The Innovator’s Dilemma. You might think ‘disruptive innovation’ is about inventing something SO unique that it disrupts an industry. In reality, it has a much more concise definition, usually interpreted as a cheaper, simpler and more accessible version of a product or service for a completely different market share than the original, more expensive counterpart - which eventually overtakes the industry.
It’s no secret that this “new workforce” is unlike any we’ve ever seen. It seems like everything outside of Snapchat and Clash of Clans is torture for them. Their noses are buried in their phones, ALL OF THE TIME. A question I keep hearing is, “How do I hire and train employees to manufacture in this new economy, with this new type of employee?”
The Theory of Constraints (TOC) is a business theory introduced by Wolfgang Mewes (a German business economist), which was then further proliferated in the United States by Eliyahu M. Goldratt in his book The Goal, (a cult classic). In order to optimize profits at your shop, you need to understand this theory.
Mass emailing, cold calling, and visits are all versions of outbound sales that are quickly becoming a thing of the past. Compare those to inbound sales - the process of allowing customers to come to you, and you’ll see a vastly improved way of acquiring new customers.
If you haven’t heard the ‘Blue Light’ metaphor, you’re in for a delightful discovery. I would just tell you to Google it, but I’m too excited. When was the last time you thought deeply about improving the workflow and productivity in your business? I mean really looked around and scrutinized each process for efficiency- even if that means making uncomfortable changes?