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Cheneil Garrett
Sales & Marketing

Cheneil Garrett is marketing director and a content contributor for Allmoxy. Working at a tech company built for the woodworking industry, she finds passion in evaluating business and marketing practices. Doing so with the intention of passing her learned knowledge on to others, helping the cabinet and closet industries grow well into the future.

Retire the “Old School”

Using dated practices because they are “good enough” doesn't typically lead to growth and improvement. Today, using anything other than a round tire on a bike seems unthinkable, but at one time a round and rubber tire was unrealistic itself.

The market continues to grow, does your customer base?

Business is good in the woodworking industry. Maybe even “too good” for those feeling the pressures of keeping up with demand, in a very challenging time for supply chains. Door sales are through the roof? Great! If only they weren’t ordering so much white oak. (Did your rep just call and say it's going up, again?) How are you going to keep taking on jobs when MDF is nowhere to be found? We’re all in this together: thankful for the work, yet struggling to keep up. In that context, It can be tempting to turn on autopilot and stop innovating.