When asked the simple question “Who is your competition?”, an astonishingly high number of business owners will respond with the “obviously right, WRONG answer”. If you’re a cabinet shop, I’d expect to hear you respond with the names of several local cabinet shops offering similar products and services. While technically that answer is right, it’s a limited view. The reality is, your company is competing with any company where the customer walks away with an experience… so, every company.
As an industry, we compete against Apple, Uber, DoorDash, Amazon, etc.