Business is good in the woodworking industry. Maybe even “too good” for those feeling the pressures of keeping up with demand, in a very challenging time for supply chains. Door sales are through the roof? Great! If only they weren’t ordering so much white oak. (Did your rep just call and say it's going up, again?) How are you going to keep taking on jobs when MDF is nowhere to be found? We’re all in this together: thankful for the work, yet struggling to keep up. In that context, It can be tempting to turn on autopilot and stop innovating.
6 steps to kill it in the no-touch economy
Mass emailing, cold calling, and visits are all versions of outbound sales that are quickly becoming a thing of the past. Compare those to inbound sales - the process of allowing customers to come to you, and you’ll see a vastly improved way of acquiring new customers.