Mobilia’s Toronto furniture showroom earns designers Grand Prix Award
January 20, 2022 | 12:44 pm CST
Mobilia Grand Prix Award Winning Showroom

The design teams of MXMA Architecture & Design and Jump&Love were recognized with a Grand Prix du Design Award for their collaboration on Mobilia’s furniture showroom.

Photo By Adrien Williams

MONTREAL – Mobilia’s retail furniture showroom in Toronto’s Design District was recently recognized for a Grand Prix du Design Award. 

The award was presented to the teams of MXMA Architecture & Design and Jump&Love who collaborated on Mobilia’s showroom in the category of Interior Design – Commercial Space of over 500 square meters. The Grand Prix du Design Award honors the work of designers and architects who improve the quality of life and built environment of their clients.

Mobilia, a retailer of contemporary furniture, opened its Toronto showroom in 2020. The company’s marketing department worked closely with MXMA Architecture & Design and Jump&Love to create a space that offers customers an enjoyable and creative experience.

Mobilia Grand Prix Award Winning Showroom

Highlights of the theme-based design, include:

  • A long, black architectural structure runs along the center aisle, partitioning the space and creating a distinguished, theatrical ambiance, reminiscent of Italian settings.
  • An interplay of angles that carries customers into Mobilia’s four worlds of style: Wow, Natural, Euro, and Spontaneous. Each of these four zones immerses customers in distinctive worlds where they can visualize a variety of layouts conducive to their tastes, aspirations, and lifestyles.
  • The angles of a pop-up store in the center recreate the Mobilia logo. The pop-up store houses seasonal themes and products.
  • A large, winding Carrera marble countertop, is the meeting place for interactions between customers and advisors. Multiple screens are available for easy access to the company’s website. Additionally, an inspiring gallery of custom-made accessories and lighting pieces adds a final touch to Mobilia’s worlds.

“Our goal was to bring to life a new customer experience that reflects the Mobilia brand in order to stimulate creativity among customers and inspiration among design lovers,” said Marie-Hélène Trottier, creative director at Jump&Love, and a Mobilia collaborator for nearly 10 years.

Mobilia, founded in Montreal by Hans Kau in 1966, is a family business with 10 locations in Quebec and Ontario. 

Mobilia Grand Prix Award Winning Showroom

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Rich Christianson | President/Owner/C-Level

Rich Christianson is the owner of Richson Media LLC, a Chicago-based communications firm focused on the industrial woodworking sector. Rich is the former long-time editorial director and associate publisher of Woodworking Network. During his nearly 35-year career, Rich has toured more than 250 woodworking operations throughout North America, Europe and Asia and has written extensively on woodworking technology, design and supply trends. He has also directed and promoted dozens of woodworking trade shows, conferences and seminars including the Cabinets & Closets Conference & Expo and the Woodworking Machinery & Supply Conference & Expo, Canada’s largest woodworking show.